![]() See More: 3 A’s To Transform Your Content Marketing Strategy All Controversy Is Not Good Controversy This also helps a brand evolve as a thought leader, increasing its brand reputation. ![]() ![]() Non-promotional content tends to go viral because it is usually helpful and not restricted to any product or service. Anything promotional can put off the audience. While scrolling through memes, what people are looking for is a fun element. This golden rule applies especially when it comes to meme marketing. However, it is okay for brands to take a step back and not promote their brand once in a while. Yes, every brand wants to reach as many audiences as possible and promote its brand. This also gives brands an advantage over brands that only focus on global audiences. Not only will localized content engage your audience more, but it will also attract more likes and shares because people can associate with your content. However, when we talk about content localization, it is more than just translating the content into a different language.Īs a meme creator, you should research the cultural aspect properly, dig into history pages, and ensure that you are not offending anyone or hurting anyone’s sentiments. As every brand aims to increase customer engagement, localization becomes essential since local content is easy for the audience to resonate with, increasing customer loyalty. Like audience targeting, creating content localization becomes essential because many audiences still want to feel connected to their roots. This also enables brands to create memes based on customer value, which helps the audience to resonate with the brand image. Audience targeting also allows you to understand the needs of your audience and create memes that will resonate with your target audience. This needs to be done as each piece of content is consumed differently by different audiences depending on age, gender factor, culture and social and economic background. The content creation plan, therefore, should largely depend on who your target audience is. The data shows that today’s audiences want to feel connected with the brand. See More: Not Seeing Content Marketing Results? Perform a Content Audit Target the Right AudienceĪccording to Twillo’s State of Personalization Report Opens a new window 2022, 62% of consumers expect personalization, saying that a brand will lose their loyalty if their experience is not personalized. Image Source: Takagi Ramen Opens a new window Here is a classic example of a brand taking the right opportunity and striking with their meme perfectly. A meme posted at the right time also shows brand awareness, which can increase brand reputation. So memes must be timely promoted, making it easy for the audience to resonate. Posting a meme too late will automatically lose its appeal, as an audience might have come across a similar meme template. Everything else is the Catskills.” And the same principle applies to meme marketing as meme marketing is very much dependent on two aspects: one is virality, and the other is meme-jacking. Timing Your Strategy Is KeyĪlfred Paul Ries, a renowned American marketing professional and author, once said Opens a new window, “Strategy and timing are the Himalayas of marketing. But here are a few tips on how to get your meme marketing strategy started. So is there a rule book on creating memes? Unfortunately, the answer is no. A well-made meme can create a lot of buzz for the brand, but if done wrong, it might lose its presence or even hurt the brand. But meme marketing is like a double-edged sword. So how can marketers overcome those challenges? What are the do’s and don’t of meme marketing? And how can you use meme marketing and increase your brand loyalty? Let us explore here.Ĭreating viral content is every marketer’s dream, and meme marketing might be just the right channel for marketers. But creating the right meme comes with its own set of challenges. And why every marketing team must make it a part of their content strategy. In the first part of the article, we saw how meme marketing plays a pivotal role in increasing customer engagement. ![]()
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